HS Enterprise Ltd. (HSEL) is 35 Years old established, reputable and trusted organization
in Bangladesh working relentlessly to provide quality and competitive products to our customers.
HSEL is a pioneer in the automotive and power products sectors. Founded by Lt. Col. A.S. Helal Uddin, psc (Retd)
in 1981, initially it was a supplier of goods to Bangladesh Defense, Asian Development Bank Projects and to various
government and autonomous bodies. Currently, HSEL is a market leader of motorcycles, commercial vehicles, passenger
vehicles, generators, CND stations and conversion centers in Bangladesh and exclusively distributes internationally
reputed brands such and “ Honda Power Products” , Changan TM, Jialing TM, Piaggio-ZhangshenTM, HSEL is one of the very
first organizations I Bangladesh to obtain license for assembly for both motorcycles(1987) and commercial vehicles/mini
trucks(1999). Situated on an 11 acre (30 Bigha) land in Sreepur, our motorcycle assembly line is equipped with chassis welding,
engine assembly, paint and testing facilities with production capacity of 20,000 units. In addition, our vehicle plant is capable
of assembly, paint and body making of capacity 1500 vehicles annually. Our modern paint shop with heat treatment room is reputed to
be the best in the country. Our commercial vehicle assembly line has been established by technical experts from Changan International
Corporation, the largest manufacturer of vehicles in china, with joint ventures with Ford, Suzuki, Mazda and Volvo. The locally assembly
dual fuel Emma Brand delivery vans and human haulers (Tempo) have earned fame as a workhorse, giving excellent payback to its operators.
Emma Motors is a sister concern of HSEL which has been established in 1997 to expand into retail sale of automotive and power products.
We have an excellent network of spare parts supply and trained mechanics to provide unmatchable service to all our customers.